Irma private label products

Irma is one of the world's oldest grocery chains, established in Copenhagen, Denmark, in 1886 by Karen Marie Schepler. Originally starting as a small egg cellar, it evolved into a high-end supermarket brand known for its iconic 'Irma Girl' logo and a strong focus on organic and premium quality products.

For decades, Irma operated as a flagship of Danish retail culture. While the physical Irma stores began a transition and closure process starting in 2023, the brand continues to exist as a premium private label line. The manufacturing of Irma products is largely centered in Denmark to support local producers and maintain quality standards, though global sourcing is used for specialized items. Today, the brand is owned and managed by Coop Danmark, ensuring its legacy remains available to consumers through other retail formats.