Ecoalf Sustainable Apparel and Footwear

Ecoalf is a pioneering sustainable fashion brand founded in Madrid, Spain, in 2009 by Javier Goyeneche with the mission of creating the first generation of recycled products with the same quality, design, and technical properties as the best non-recycled products. The brand is famous for its 'Because there is no planet B' slogan and its commitment to environmental preservation.

While the brand originated in Spain, its manufacturing takes place across a global network of partners to ensure the highest standards of recycled material processing. Production occurs in countries including Spain, Portugal, Turkey, China, and Taiwan, depending on the specific material being integrated into the garments, such as recycled fishing nets, tires, or coffee grounds.

Ecoalf is primarily owned by its founder Javier Goyeneche, though it has received significant investment from various sources to scale its impact. In 2017, the Luxembourg-based investment fund Manor Group acquired a majority stake in the company to support its international expansion and R&D into sustainable textiles. The brand continues to lead the industry in the circular economy through its Ecoalf Foundation and the 'Upcycling the Oceans' project.