Saskia / Lidl bottled water

The product shown is a bottled beverage from Lidl, specifically identified as being part of their private label range produced by Mitteldeutsche Erfrischungsgetränke (MEG). The labeling shows the MEG Weißenfels GmbH address in Langendorfer Str. 23, Weißenfels, Germany. This company is the mineral water and soft drink production arm of the Schwarz Group.

MEG produces exclusively for the Schwarz Group's retail chains, Lidl and Kaufland. The brand 'Saskia' is their most prominent mineral water brand sold in these stores. The manufacturing is highly localized to various springs across Germany to ensure efficiency and reduce environmental impact. Ownership rests with the Schwarz Group, one of the world's largest retail groups, known for its focus on vertical integration where they own the manufacturing facilities for their private label products.