Made O'Meter
Discover where a brand or product originates
Saskia is a well-known private label brand primarily associated with the German international discount retailer Lidl. The water brand sources its mineral water from various springs across Europe to supply its vast network of grocery stores. In this specific instance, the 'Vauban' variant is sourced from the Vauban spring located in France, ensuring a distinct mineral profile native to that region.
The brand's distribution model is built on providing affordable, high-quality spring and mineral water through Lidl’s logistics network. As a house brand, its ownership is tied directly to the Schwarz Group, which manages Lidl. This vertical integration allows for controlled manufacturing and bottling processes often managed by Schwarz Produktion, the group’s own production arm, which oversees the bottling of beverages and other private label goods.
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