American Vintage apparel

American Vintage is a ready-to-wear brand that despite its name, is a purely French creation. Founded in Marseille in 2005 by Michaël Azoulay, the brand was inspired by his travels to the United States, where he sought to reinterpret the basic American T-shirt with a European touch. The brand is celebrated for its minimalist aesthetic, natural fibers, and a wide color palette that focuses on comfort and timeless style.

While the brand's creative heart remains in southern France, its production is international. Most products are manufactured in countries such as Portugal, Bulgaria, Morocco, and China, depending on the specific textile expertise required. The brand remains an independent family-owned entity, with Michaël Azoulay continuing to lead its global expansion through a network of flagship stores and high-end distributors.