Alpenfest Style Bergkäse

Alpenfest Style is a private label brand owned by the German retail giant Lidl. This specific product, Bergkäse (mountain cheese), is themed around Alpine culinary traditions. While the brand is German in ownership, the product is specifically produced in Austria to maintain the authentic 'Alpine' certification and flavor profile required for the Bergkäse designation.

Lidl uses the Alpenfest brand to market a variety of specialty foods from the Alpine region, including meats, cheeses, and desserts, during specific promotional weeks. As a private label, the ultimate control and distribution lie with the Schwarz Group, which manages Lidl stores globally. The manufacturing is typically outsourced to specialized dairies in the Alpine region—in this case, primarily Austria—to ensure regional authenticity.