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Esselunga Insalata Aromatica is a pre-washed and packaged mixed salad from the Italian supermarket giant Esselunga. The mix typically contains chicory, radicchio, and leeks. As a fresh agricultural product sold under the retailer's private label, it is grown and processed within Italy to ensure maximum freshness for the domestic market.
Esselunga is one of Italy's most iconic and successful grocery chains, founded in 1957 by Bernardo Caprotti. It was the first company in Italy to introduce supermarkets and barcode scanning. The brand remains under the ultimate ownership of the Caprotti family through the holding company Supermarkets Italiani S.p.A. The production chain is vertically integrated, with the company operating its own logistics and food processing centers in Italy.
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