McEnnedy American Way Football Box

McEnnedy American Way is a private-label brand created by the German discount retailer Lidl. The brand is themed around American-style cuisine, offering products like chicken wings, onion rings, and burgers to European consumers. Despite its American branding and 'American Way' tagline, the brand originates from Germany. Production typically occurs through various specialized food manufacturers across Europe (such as in Germany or Poland), depending on the specific product type. It is exclusively owned and distributed by the Schwarz Group through their Lidl supermarket chain.