LU REM Déjeuner biscuits

REM biscuits, part of the iconic Déjeuner line, are a staple of the French biscuit tradition. Originally created by the Lu company (Lefèvre-Utile), which was founded in Nantes, France, in 1846, these biscuits were designed to be a simple and nutritious breakfast or snack option. The brand has a rich heritage in French confectionery, known for its focus on wheat-based recipes.

Over the years, the ownership of the LU brand has transitioned through several major food conglomerates. After being part of Danone for many years, the brand was acquired by Mondelēz International (formerly Kraft Foods) in 2007. Today, REM Déjeuner biscuits are produced and marketed under the Mondelēz umbrella, maintaining their strong presence in the French and European markets. Manufacturing is primarily centralized in France to uphold the brand's local heritage.