Ride 20"/Butterfly 12" bicycle

These bicycles, including the Butterfly and Ride models, are private label brands sold through the Italian toy retail giant Toys Center. Originally conceived by the Preca Brummel group and later becoming part of the PRG Retail Group, these products are designed to meet the specific needs of the European toy and leisure market.

Manufacturing for these bicycles often takes place within Italy through partnerships with local cycle manufacturers to ensure quality and safety compliance with EU standards, although certain components may be sourced globally. As of 2024 and beyond, the brand is under the umbrella of PRG Retail Group, which operates as a leading distributor in the baby and child sector across Europe.