Picnic Tomato Paste

This product is a private label item from Picnic, a Dutch online supermarket. Specifically, it is canned tomato paste (as indicated by the orange branding and common packaging for this SKU).

Picnic operates as a digital-first grocery service, and their house-brand products are typically manufactured through a network of European co-packers. While the product is marketed and distributed from their headquarters in Amsterdam, the raw materials (tomatoes) and canning process often take place in countries with high agricultural output like Italy or Spain, depending on seasonal supply chains.

As a private label, the brand is owned directly by Picnic, which has expanded its footprint significantly across the Netherlands, Germany, and France, backed by major investments including the Bill & Melinda Gates Foundation Trust.