Made O'Meter
Discover where a brand or product originates
TAG Heuer is a prestigious Swiss avant-garde watchmaker that has been a leader in the luxury watch industry since its founding in 1860 by Edouard Heuer. The brand is renowned for its strong association with motor racing and sports timing, consistently pushing the boundaries of precision and reliability. The Professional 2000 series, as pictured, represents a classic era of the brand's dive-inspired sports watches, featuring the iconic 'Six Features' design philosophy including water resistance to 200 meters and a unidirectional bezel.
While the brand began as a family-run company in Saint-Imier, Switzerland, it underwent significant evolution, most notably the 1985 acquisition by the TAG Group (Techniques d'Avant Garde), which resulted in the current 'TAG Heuer' name. In 1999, the brand was acquired by the French luxury conglomerate LVMH (Moët Hennessy Louis Vuitton). Today, TAG Heuer continues to manufacture its movements and timepieces in Switzerland, maintaining its 'Swiss Made' heritage while operating as a key pillar in LVMH's high-end watches and jewelry division.
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