Belvita Soft Bakes Red Berries

Belvita is a popular brand of biscuits marketed specifically for breakfast. Originally created in France under the name 'Petit Déjeuner' by the company Lefèvre-Utile (LU), the brand has become a global leader in the breakfast biscuit category.

Today, Belvita is owned by Mondelēz International, a major American multinational confectionery and food conglomerate. While the brand has its roots in French biscuit-making traditions, its products are manufactured in multiple facilities across Europe (notably France and the Czech Republic) and other continents to serve diverse international markets. The product shown, identified by the barcode prefix 505, indicates it is managed by the UK arm of Mondelēz for the British and Irish markets.