Rituals The Ritual of Karma Antiperspirant Spray

Rituals Cosmetics is a luxury lifestyle brand based in the Netherlands. This antiperspirant spray is part of their popular 'The Ritual of Karma' collection. The brand was founded in 2000 by Raymond Cloosterman in Amsterdam, aiming to transform daily routines into meaningful rituals.

Manufacturing of Rituals products occurs primarily within Europe to maintain high standards and sustainable logistics, with key production facilities located in the Netherlands and Germany. Ownership remains private, as the company is still largely controlled by its founder, though it has grown into a global presence with over 800 stores worldwide. The brand is known for its commitment to B Corp status, emphasizing social and environmental performance.