Marabou Apelsinkrokant chocolate bar

Marabou is one of Sweden's most iconic brands, known for its distinctive 'M' logo and smooth milk chocolate. The brand was founded in 1916 by Norwegian chocolatier Johan Throne Holst, the founder of Freia, specifically to expand his chocolate business into the Swedish market. The specific product shown is 'Apelsinkrokant', a popular variety featuring crisp orange-flavored pieces within milk chocolate.

While the brand holds a deep-rooted Swedish heritage, its ownership has transitioned over the decades from a local family business to a major international asset. Today, Marabou products are primarily manufactured at the factory in Upplands Väsby, Sweden, and hold the prestigious Royal Warrant as a Purveyor to the Court of Sweden. In terms of ownership, the brand is part of the global snacks giant Mondelēz International, which manages its production and distribution across the Nordic region and beyond.