Kub Or bouillon cube

Brand History and Evolution

Kub Or is one of the most iconic culinary brands in France, known for its distinctive yellow and red cube packaging. The product was originally created by Julius Maggi in the late 19th century and officially registered in 1907. It quickly became a staple in French households due to its affordability and ability to add deep flavor to soups, stews, and braised dishes.

Manufacturing and Brand Ownership

While the brand has Swiss origins through the Maggi company, Kub Or cubes sold in the European market are primarily manufactured in France, specifically at the Maggi factory in Itancourt. In 1947, the Maggi company merged with Nestlé, the Swiss multinational food and drink conglomerate. Since then, Kub Or has remained a flagship brand under the Nestlé portfolio, maintaining its historical identity while benefiting from Nestlé's global distribution and research capabilities. Nestlé remains the ultimate owner as we look toward 2026.