Auchan Cola Zero refresco

Auchan Cola Zero is a private-label soft drink belonging to the French multinational retail group Auchan. Originally established in Roubaix, France, in 1961 by Gérard Mulliez, the brand has grown into one of the world's largest food retailers. The 'Cola Zero' variant is specifically designed as a sugar-free alternative for the Spanish and European markets.

In Spain, where this specific visual branding (azúcares) is common, the product is typically manufactured by regional bottling partners such as Font Salem or Refresco, depending on the specific distribution contract. Ownership remains firmly with the Association Familiale Mulliez (AFM), which controls the Auchan Retail entity globally. This structure allows the brand to maintain competitive pricing while adapting its supply chain to local European markets.