Febreze Car Air Freshener

Febreze is a globally recognized home care brand that specializes in odor elimination and fragrance products. Originally launched in the late 1990s, the brand revolutionized the air care market with its active ingredient, hydroxypropyl beta-cyclodextrin, which traps odor molecules.

Today, Febreze products, including the popular car air freshener vent clips shown, are manufactured in various locations worldwide to meet regional demand. The brand remains a core component of Procter & Gamble's fabric and home care portfolio, maintaining its position as a market leader in fragrance technology and odor control solutions.