Hisense televisions and home appliances

Hisense is a leading global brand specializing in consumer electronics and home appliances. Originally founded in Qingdao, China, the company has grown from a small radio factory into a massive international conglomerate. Its manufacturing footprint is extensive, with major production hubs located in China, South Africa, Mexico, Slovenia, and the Czech Republic to serve various regional markets.

Ownership of the brand is primarily through the Hisense Group, which is a state-owned enterprise controlled by the Qingdao government. The brand manages several major subsidiaries, including Hisense Visual Technology and Hisense Home Appliances. In recent years, Hisense has significantly expanded its global portfolio by acquiring established international brands such as Toshiba's TV division (Toshiba Visual Solutions) and the Slovenian appliance manufacturer Gorenje. This strategic expansion has solidified its position as one of the world's largest manufacturers of televisions and white goods.