Mjuk Shower Gel

Mjuk is a private label brand developed specifically for Rusta, a major Swedish retail chain. The brand focuses on providing affordable personal care and hygiene products, such as shower gels and soaps, designed with a clean, Scandinavian aesthetic.

While the brand is owned and managed by Rusta AB in Sweden, the products are typically manufactured within the region to support efficient supply chains to their Nordic stores. As a private label, it is exclusively sold through Rusta's retail network across Sweden, Norway, Finland, and Germany. The brand's origin and ultimate ownership remain firmly rooted in Sweden through Rusta's corporate structure.