Blue Dragon Sushi Rice

Blue Dragon is a well-known brand in the United Kingdom, specializing in ingredients for Pan-Asian cuisine. This specific product, Sushi Rice, is part of a range designed to allow consumers to recreate authentic oriental dishes at home. While the brand is quintessentially British in its origin and marketing, the rice itself is typically sourced from specialist growers in regions like Italy, which provides the short-grain variety necessary for sushi. The packaging visible in the image indicates distribution by AB World Foods, based in the UK and Poland.

Historically, Blue Dragon was established in the 1970s by Pathak’s (now Patak’s) to cater to the growing UK interest in Chinese and Thai cooking. Over the decades, it has grown through various corporate acquisitions. Today, the brand is a core part of the international food portfolio of Associated British Foods (ABF), a global diversified food, ingredients, and retail group. ABF manages Blue Dragon through its subsidiary, AB World Foods, ensuring the brand reaches supermarkets across Europe, North America, and beyond.