Kiabi fashion apparel

Founded in 1978 in Roncq, France, Kiabi revolutionized the fashion industry by introducing the concept of affordable clothing for the whole family under the slogan 'la mode à petits prix'. The brand focuses on accessible style and inclusivity, catering to a wide demographic ranging from infants to adults, including specialized maternity and plus-size ranges.

While the brand originated in France, its manufacturing footprint is global. Kiabi products are primarily manufactured in textile hubs such as Bangladesh, China, India, and Turkey to maintain their competitive pricing strategy. Despite this global production, the brand remains deeply rooted in its French heritage, with designs still developed at its headquarters in the north of France.

Kiabi is a private company owned by the Mulliez Family Association (Association Familiale Mulliez), one of the wealthiest and most influential business families in Europe. This ownership group also controls other major global retailers like Auchan and Decathlon. As of 2026, Kiabi continues to expand its physical and digital presence across Europe, the Middle East, and Africa, maintaining its position as a leader in the fast-fashion value sector.