Superlux HD681 headphones

Superlux is a well-established brand in the audio industry, recognized primarily for producing high-quality professional audio equipment at competitive price points. The product shown is a pair of HD681 semi-open studio headphones, which gained global popularity among audiophiles and studio engineers for their sound performance relative to their cost.

The brand originated in Taiwan under Goang-Fann Co., Ltd. and has since grown into a significant original design manufacturer (ODM) and original equipment manufacturer (OEM) for various major global audio brands. While the brand remains rooted in Taiwanese engineering and design, the physical manufacturing of their products predominantly takes place in their large-scale production facilities in mainland China to maintain cost efficiency.

Superlux operates as an independent brand under its parent company, Goang-Fann, which manages the entire lifecycle of the product from acoustic research and development to final assembly. This vertical integration allows them to maintain specific acoustic standards while marketing their own line of microphones, headphones, and sound reinforcement equipment directly to consumers and professionals worldwide.