SPECIFIC dog food

SPECIFIC is a premium pet food brand developed specifically for the veterinary channel. The brand's philosophy is rooted in providing life-stage and therapeutic nutritional solutions for dogs and cats through high-quality ingredients and sustainable practices, such as incorporating omega-3 from sustainable marine sources.

While the brand has its roots in veterinary expertise within Scandinavia and the UK, it is part of a global specialized pharmaceutical and nutritional network. The production of SPECIFIC pet food occurs in modern facilities across Europe, primarily in places like France and Denmark, ensuring strict adherence to legal and quality standards required for specialized pet diets.

Today, the brand is owned and managed by Dechra Pharmaceuticals, a leading international company focused on veterinary medicine. The owner company provides a wide range of products for veterinarians and pet owners globally, ranging from pharmaceuticals to nutritional supplements. In late 2023 and early 2024, Dechra was acquired by EQT, a global investment organization, positioning the brand under a new era of private equity ownership focused on further international expansion.