Jolly Time Soda

Jolly is a legendary Danish soft drink brand born in 1959. It was originally created by Dansk Coladrik A/S, a consortium of 18 Danish breweries, as a local competitor to the growing influence of American soda brands like Coca-Cola. For many years, Jolly Cola was the market leader in Denmark.

Today, the Jolly brand is part of the Bryggeriet Vestfyen portfolio. The brand produces various soft drinks, including the 'Jolly Time' variant shown here, which is a lemon-lime flavored soda. Production remains rooted in Denmark, specifically at Bryggeriet Vestfyen's facilities in Assens. The brand has a strong nostalgic value for Danes and remains a prominent figure in the local beverage industry.