Made O'Meter
Discover where a brand or product originates
Pantene is one of the world's most recognizable hair care brands, famous for its Pro-Vitamin B5 formula. The brand's history began in Switzerland in 1945, inspired by the discovery of Panthenol’s ability to improve hair health. It was originally launched by the Swiss drug company Hoffmann-La Roche and positioned as a premium hair health product across Europe.
In 1985, the brand was acquired by Procter & Gamble (P&G), which transformed it into a global mass-market powerhouse. Today, Pantene products are manufactured in multiple locations worldwide, including the United States, Mexico, Thailand, and various European countries, to supply local and international markets. The brand remains a cornerstone of P&G's beauty portfolio, focusing on scientific innovation and accessibility.
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