Mercadona Groceries

Mercadona is Spain's leading physical and online supermarket group, recognized for its strong focus on 'Hacendado' (food), 'Deliplus' (cosmetics), and 'Bosque Verde' (cleaning) private labels. The company was founded by the Roig family in 1977, growing from a small local butcher shop into a national retail powerhouse. Mercadona's business model is built on high-quality private brands and long-term relationships with integrated suppliers.

The majority of Mercadona's products are manufactured in Spain, reflecting the company's commitment to supporting local industry. In recent years, as the brand expanded internationally into Portugal, manufacturing and sourcing have also extended to Portuguese suppliers. The brand remains 100% Spanish-owned and is managed by the Roig family, maintaining its headquarters in Tavernes Blanques, Valencia.