Croma Bakken en Braden liquid margarine

Croma is a household name in the Netherlands, primarily known for its liquid and solid baking and frying fats designed to give meat a perfect brown color. The brand was originally launched in the early 20th century by Unilever, specifically within the Dutch market to cater to traditional cooking styles.

Today, Croma is owned by Upfield, a global leader in plant-based spreads. Upfield was formed in 2018 following the divestment of Unilever's spreads division to the private equity firm KKR. The product is primarily manufactured in the Netherlands, maintaining its strong local heritage while operating under a global parent company headquartered in Amsterdam.