Museumkaart (Museum Card)

The Museumkaart is the official annual membership pass for museum enthusiasts in the Netherlands. It grants the holder free or discounted access to over 450 museums across the country. The design shown in the image features the distinctive branding used since the mid-2010s, which includes a personal photograph of the cardholder, a QR code, and a barcode for digital scanning at museum entrances.

The brand is owned and managed by the Museumvereniging (Netherlands Museum Association). As a purely Dutch cultural initiative, the production of the physical cards, as well as the administrative infrastructure surrounding them, is centered in the Netherlands. This product is a staple of Dutch cultural life, aimed at promoting heritage and art accessibility to the general public.