Croky Naturel potato chips

Croky is a prominent Belgian brand of potato chips, widely recognized for its iconic parrot mascot. Founded in 1966 by the Huyghe family in West Flanders, Belgium, the brand quickly became a household name across the Benelux region.

The brand's manufacturing is primarily centralized in Moeskroen, Belgium, where a significant portion of its production occurs using potatoes sourced from local farmers. This local production strategy ensures freshness and supports the regional agricultural economy.

Historically, the brand was part of United Biscuits for several decades. However, in 2004, the brand returned to its Belgian roots when it was acquired by the West-Flemish family-owned company Roger & Roger. As of 2026, Roger & Roger remains the ultimate owner, maintaining the brand's heritage as an independent Belgian snack manufacturer that competes directly with global giants in the European market.