Lynx is a widely recognized brand of male grooming products, best known for its range of antiperspirants, deodorants, and body washes. The brand was first launched in 1983 in France under the name Axe. Due to trademark issues in certain markets such as the United Kingdom, Ireland, Australia, New Zealand, and China, the brand was rebranded as Lynx.

The manufacturing process for Lynx products is global in scale. Production facilities are located across several continents to serve regional markets, with major manufacturing hubs in the United Kingdom, Europe, and Asia. This distributed manufacturing model ensures a steady supply of their popular aerosol and roll-on formulations worldwide.

Lynx is owned by Unilever, one of the world's largest consumer goods companies. Unilever, headquartered in both the United Kingdom and the Netherlands (historically), now operates under a unified British corporate structure. The brand remains a cornerstone of Unilever's personal care portfolio, maintaining its position through aggressive marketing and frequent scent innovations.

Lynx antiperspirant