Sweed Beauty Cosmetics

Sweed Beauty is a premium Swedish cosmetics brand founded in 2014 by renowned makeup artist Gabriella Elio. Initially gaining international fame for its professional-grade false eyelashes, the brand has since expanded into a full range of high-performance makeup and lash growth serums. The brand is known for its minimalist 'Signature Blue' packaging and focus on clean, vegan, and cruelty-free ingredients.

While the brand's creative direction and product development originate in Stockholm, manufacturing is distributed globally to leverage specialized production facilities. Many of their products are manufactured in Italy, known for high-end powder and cream makeup formulations, while other tools and products may be sourced from South Korea or Germany. Sweed Beauty maintains its identity as an independent, founder-led brand, focusing on professional quality and sustainable beauty practices.