Softlan Fabric Softener

Softlan is a prominent brand of fabric softener widely available in European markets. Originally a brand developed within the portfolio of the American personal care company Colgate-Palmolive, it has become a staple in household laundry care for providing scent and softness to textiles. Manufacturing occurs in several countries across Europe to support regional distribution networks, which may vary depending on the specific scent or concentration type.

The brand is owned by the Colgate-Palmolive Company, a global consumer products giant headquartered in New York. Colgate-Palmolive manages Softlan as a key international asset in its home care division. In various regions, the brand may also be marketed under names like Suavitel or Pablum, but Softlan remains the primary identifier in Northern and Central European countries.