Sweed Beauty

Sweed Beauty is a professional-grade cosmetic brand originating from Stockholm, Sweden. Founded by renowned makeup artist Gabriella Elio, the brand initially gained global fame for its high-quality false lashes, which were designed to mirror the natural look of real lashes. Over the years, the brand has expanded its portfolio to include a comprehensive range of makeup products, including mascaras, eyeliners, and brow products, all adhering to a clean and vegan ethos.

While the brand's creative heart and headquarters remain in Sweden, its manufacturing is distributed globally to leverage specialized expertise. Many of their precision lash products and cosmetics are manufactured in major beauty hubs such as Italy and South Korea. SWED BEAUTY AB continues to lead the brand's operations as an independent entity, maintaining its position as a luxury staple in both professional kits and consumer beauty routines worldwide.