Fit+Fun pet food

Fit+Fun is a budget-friendly brand specializing in pet food and accessories for cats, dogs, small animals, and birds. It is a private-label brand established to provide essential nutrition and care at an accessible price point. The products are manufactured across various locations in Europe, depending on the specific product line and supplier contracts, ensuring wide distribution across the continent.

The brand is owned by the Fressnapf Group, the largest pet specialty retailer in Europe. Originally founded in Germany, the parent company has expanded Fit+Fun as one of its core exclusive brands, maintaining a focus on value for pet owners. The brand remains under the ultimate ownership of the Fressnapf Group, which oversees its development and distribution through its extensive network of retail stores and online platforms.