DIA Cat Litter

DIA cat litter is a private label product sold by the Spanish supermarket chain DIA. The brand focuses on providing essential pet care solutions at competitive prices. While originally a Spanish brand, the actual production of the litter is often outsourced to various specialized manufacturing plants across Europe and other regions depending on the specific product line (e.g., bentonite, silica, or vegetable-based litter).

As a private label product, the brand is owned and managed directly by the DIA Group. The company has undergone significant ownership changes in recent years, eventually being controlled by investment vehicles aimed at streamlining its retail operations across its primary markets in Spain, Portugal, Brazil, and Argentina. This allows the company to maintain high standards of quality control while keeping costs low for the end consumer.