Cepita del Valle soft drink

Cepita del Valle is a popular juice brand in the Southern Cone, specifically Argentina and Uruguay. Originally founded as 'Cepita' in Argentina, it was acquired by The Coca-Cola Company to strengthen its presence in the non-carbonated beverage market.

The brand later merged its identity with 'del Valle', a major Mexican juice brand also owned by Coca-Cola, to create a regional powerhouse. Most products sold under this label in Argentina are manufactured locally by bottling partners like Coca-Cola FEMSA or Arca Continental, using local ingredients to meet regional taste preferences and logistical needs.