Vifit Goede Morgen! Drinkyoghurt

Vifit is a prominent brand in the Dutch dairy market, specifically known for its functional dairy products. The 'Goede Morgen!' (Good Morning!) line is a popular drinking yogurt combined with fruit juice and vitamins, designed as a quick breakfast option. The brand has deep roots in the Dutch cooperative dairy history, emphasizing health and convenience through products enriched with vitamins B and D to support the immune system.

Historically, Vifit was part of the Mona brand portfolio under the Campina cooperative. Following the major merger between Friesland Foods and Campina in 2008, the brand became a staple within the FrieslandCampina portfolio. Most Vifit products sold in the Benelux region are manufactured in local Dutch production facilities, utilizing milk from the cooperative's extensive network of member farmers across Northern Europe.

Today, Vifit continues to be owned and operated by Royal FrieslandCampina N.V., one of the largest dairy cooperatives in the world. As a cooperative, it is owned by thousands of dairy farmers in the Netherlands, Belgium, and Germany, ensuring a direct link between the primary producers and the consumer-facing brand. The company remains headquartered in Amersfoort, the Netherlands.