Joma athletic gear

Joma is a prominent Spanish sports equipment brand specialized in performance footwear and apparel for soccer, running, and tennis. Founded in 1965 by Fructuoso López, the brand began by manufacturing shoes for everyday wear before pivoting into the athletic market where it became a leader in Spain and a significant global competitor.

Today, Joma products are designed at its headquarters in Portillo de Toledo, Spain. While some high-end tailoring and design take place in Europe, the bulk of its mass-market manufacturing is distributed across multiple countries, particularly in Asia and South America, to supply its vast international network. The company remains a family-owned Spanish entity, maintaining independence from larger multisport conglomerates.