Toms Holly bar

Holly is a classic chocolate bar consisting of soft nougat, caramel, and roasted hazelnuts coated in milk chocolate. It was originally launched by the Danish confectionery company Toms Gruppen in 1968 and has since become one of Denmark's most recognizable chocolate snacks.

While the brand has deep Danish roots and is owned by the Danish-held Toms Gruppen A/S, the actual manufacturing for many of their bar products, including Holly, has been centralized at their production facilities in Poland to optimize efficiency. The brand remains under the ultimate ownership of Gerda and Victor B. Strand's Foundation, ensuring it stays in Danish hands.