Poco smartphones

POCO is a popular electronics brand specializing in high-performance smartphones and consumer accessories. Originally launched in 2018 as a sub-brand of Xiaomi, it was initially known as Pocophone with the release of its flagship F1 device. The brand's identity is built on delivering high-end specifications at competitive price points, targeting a younger, tech-savvy demographic.

While POCO became an independent brand in 2020 to develop its own marketing strategy and distinct identity, it remains deeply integrated into the Xiaomi ecosystem. It shares supply chains, manufacturing facilities, and R&D resources with its parent company. Manufacturing occurs primarily in China, though it has significant assembly operations in India to serve the local market under the 'Make in India' initiative.

The brand is ultimately owned by Xiaomi Corporation, a global technology leader headquartered in Beijing. Through this ownership, POCO continues to utilize the MIUI/HyperOS software platform and benefits from the massive logistical reach of one of the world's largest consumer electronics manufacturers.