eToro trading platform

eToro is a globally recognized fintech leader that revolutionized the world of social trading. Founded in 2007, the company introduced an innovative platform that allows users to not only trade a wide variety of assets such as stocks, cryptocurrencies, and commodities but also to see, follow, and copy the moves of experienced investors in real-time.

The brand's origin is rooted in Israel, where it was established by brothers Yoni Assia and Ronen Assia along with David Ring. Since its inception, eToro has expanded its physical footprint significantly, with main offices and development hubs located in Israel, the United Kingdom, Cyprus, and the United States to manage its diverse regulatory licenses and international user base.

As of 2026, eToro remains a privately held company under the management of its original founders and a group of venture capital backers and institutional investors. The company continues to operate as an independent entity, maintaining its headquarters in Tel Aviv, Israel, while serving millions of users across more than 140 countries through various regional subsidiaries.