Lorenz snacks

Lorenz, formally known as Lorenz Snack-World, is a prominent German snack manufacturer with a legacy dating back to 1889. The company's roots trace to the Hannoversche Cakesfabrik founded by Hermann Bahlsen in Hanover, which initially specialized in sweet biscuits before diversifying into savory snacks. In 1999, the Bahlsen Group's savory snack division was spun off into an independent entity led by Lorenz Bahlsen, resulting in the modern Lorenz Snack-World brand.

Today, Lorenz remains a strictly family-owned business, now under the stewardship of the fourth generation of the Bahlsen family (led by Moritz Bahlsen as of late 2019/early 2020s). While its headquarters are located in Neu-Isenburg, Germany, the company has grown into a global player with production facilities across Germany, Poland, and Austria. Their portfolio includes famous snack brands such as Crunchips, NicNac's, Saltletts, and Naturals, which are distributed in over 80 countries worldwide.