Daisy Dishwashing Liquid

Daisy is a private label household cleaning brand primarily associated with the Mercator retail chain, one of the largest retailers in Southeast Europe. This specific product is a lemon-scented dishwashing liquid designed for manual dishwashing. The brand focuses on providing everyday household essentials that balance performance and affordability for consumers in the Balkan region.

While Mercator has undergone several ownership changes over the years, the Daisy brand remains a staple of its store-brand portfolio. The manufacturing of these products is typically outsourced to regional chemical manufacturers specializing in detergents, often located in Slovenia or neighboring Croatia to maintain supply chain efficiency.

As of recent years, the ultimate ownership of the brand lies with the Fortenova Group, a massive conglomerate headquartered in Croatia that emerged from the restructuring of the former Agrokor. This ownership structure places Daisy within a broad retail and food production network that serves millions of customers across Slovenia, Croatia, Serbia, and Montenegro.