feh tissues

feh is a well-established and prestigious brand of pocket tissues and hygiene paper products with a history rooted in Austria. Originally launched by the SCA group, the brand became famous for its high-quality, 4-ply tissues that offered both softness and strength. Over several decades, feh has become a household name in the DACH region (Germany, Austria, Switzerland), synonymous with premium facial tissues.

In 2017, the brand underwent a significant ownership change when the Swedish hygiene powerhouse Essity was spun off from SCA. As part of Essity's broad portfolio, feh continues to be a staple in the personal care market. While the brand has its manufacturing heritage in Austria—specifically at the Ortmann plant—its production is now integrated into Essity's expansive European manufacturing network to ensure distribution across Central Europe.