Voortman Bakery Oatmeal Cookies

Voortman Bakery is a well-known Canadian brand that specializes in a wide variety of cookies, particularly famous for its sugar-free and oatmeal lines. Established in 1951 by Dutch brothers William and Harry Voortman, the company began as a small bakery in Burlington, Ontario. Over the decades, it grew into a major international exporter of premium cookies while maintaining its roots in the Canadian food industry.

In 2020, Voortman Cookies was acquired by Hostess Brands, the American company famous for Twinkies. The global landscape of the brand changed again in late 2023 when The J.M. Smucker Company completed its acquisition of Hostess Brands. Consequently, as of 2024 and moving forward, Voortman Bakery is part of the extensive portfolio of The J.M. Smucker Company. Despite the American ownership, high-volume manufacturing continues at the original facility in Burlington, Ontario, to serve both North American and international markets.