Asics Footwear

Asics is a renowned Japanese athletic equipment company known primarily for its high-performance running shoes and sports gear. The brand was founded in 1949 by Kihachiro Onitsuka as Onitsuka Co., Ltd. with the mission of promoting youth health through sport. The name ASICS is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'.

While the brand's heart and design headquarters remain in Japan, its manufacturing footprint is global. Asics products are produced in several countries across Asia, including Vietnam, Indonesia, China, and Cambodia, to meet worldwide demand. The company operates as its own ultimate owner, maintaining its independence and headquarters in Kobe, Japan, while managing a network of international subsidiaries to handle regional distribution and marketing.