Pfanner Ice Tea Peach

Pfanner Ice Tea is a well-known beverage brand with a heritage dating back to 1856. The brand is famous for its 'direct-brewed' tea process, which emphasizes flavor quality by brewing tea leaves rather than using concentrates.

Originally founded in Lauterach, Austria, by Max Hermann Pfanner, the company began as a small brewery and agricultural trade business. Over the generations, it transformed into a powerhouse in the European fruit juice and iced tea market. Today, the brand is still family-owned and operated by the fifth generation of the Pfanner, Schneider, and Dietrich families.

Manufacturing takes place across several European facilities to serve its wide export network, which reaches over 80 countries. Key production sites are located in Austria (Lauterach and Enns), Germany (Hamburg), Italy (Policoro), and Ukraine (Bar). This decentralized manufacturing allows the company to maintain its status as one of Europe's largest fruit processors and the market leader in the German iced tea segment.