iD Rich Bronze Tobacco sticks

iD is a specialized brand of heated tobacco sticks specifically designed for use with the Pulze heating device. Developed to provide a smokeless tobacco experience, iD sticks use 'Heated Tobacco' technology to provide nicotine and flavor without combustion.

Starting from its launch by Imperial Brands, the product has been rolled out across various European markets, including Italy (as evidenced by the local health warning on the packaging). The production typically occurs in high-tech facilities managed by Imperial Brands, primarily in Europe, to serve global markets. The brand represents the company's shift toward Next Generation Products (NGP) to compete in the evolving tobacco landscape.