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Life Brand is a private label brand primarily associated with Shoppers Drug Mart in Canada. This specific product is a Rubbing Alcohol Compound featuring Ethyl alcohol 70% as the medicinal ingredient, commonly used as a topical antiseptic and for relieving sore muscles.
The brand was originally established in 1962 by Shoppers Drug Mart, which was founded by Murray Koffler. Since then, it has grown to become a household name across Canada for health, wellness, and personal care products.
Today, the brand is owned by Loblaw Companies Limited, Canada's largest food and pharmacy retailer, after its acquisition of Shoppers Drug Mart in 2014. Manufacturing typically takes place in Canada to serve the domestic retail market.
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